He is a popular keynote speaker and author of several books including the bestsellers, The Presentation Secrets of Steve Jobs and The Innovation Secrets of Steve Jobs.Steven Paul Jobs once said, “I’m convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.” Jobs was an American entrepreneur, inventor, and co-founder of the now trillion-dollar tech company, Apple. Make innovation a part of your brands’ DNA by thinking differently about your business challenges.Ĭarmine Gallo is the communications coach for the world’s most admired brands. Innovation is attainable by anyone at any organization, regardless of title or position. Simply put, innovation is a new way of doing things that results in positive change. You can have the most innovative idea in the world, but if you can’t get people excited about it, it doesn’t matter. Steve Jobs is the world’s greatest corporate storyteller, turning product launches into an art form. Why? Because Apple is not in the business of moving boxes they are in the business of enriching lives. There are experts, consultants, even geniuses, but no cashiers. For example, there are no cashiers in an Apple store. The Apple store has become the world’s best retailer by introducing simple innovations any business can adopt to create deeper, more emotional connections with their customers. Principle Six: Create insanely great experiences. From the design of the iPod to the iPad, from the packaging of Apple’s products, to the functionality of the Web site, in Apple’s world, innovation means eliminating the unnecessary so that the necessary may speak. And that commitment extends beyond products. Steve Jobs once said, “I’m as proud of what we don’t do as I am of what we do.” He is committed to building products with simple, uncluttered design. He once said, “some people think you’ve got to be crazy to buy a Mac, but in that craziness we see genius.” How do you see your customers? Help them unleash their inner genius and you’ll win over their hearts and minds. He builds products to help people achieve their dreams. To Steve Jobs, people who buy Apple products are not “consumers.” They are people with hopes, dreams and ambitions. Principle Four: Sell dreams, not products. Jobs doesn’t “steal” ideas as much as he uses ideas from other industries to inspire his own creativity. At various times, Jobs has found inspiration in a phone book, Zen meditation, visiting India, a food processor at Macy’s, or The Four Seasons hotel chain. Steve Jobs once said “Creativity is connecting things.” Connecting things means seeking inspiration from other industries. Two people can see the exactly the same thing, but perceive it differently based on their vision. Xerox scientists didn’t realize its potential because their “vision” was limited to making new copiers. He knew immediately that the technology would make computers appealing to “everyday people.” That technology eventually became The Macintosh, which changed everything about the way we interact with computers. In 1979, Jobs saw an early and crude graphical user interface being demonstrated at the Xerox research facility in Palo Alto, California. In 1976, when Jobs and Steve Wozniak co-founded Apple, Jobs’ vision was to put a computer in the hands of everyday people. Passion fuels the rocket, but vision directs the rocket to its ultimate destination. Principle Two: Put a dent in the universe. It’s very difficult to come up with new, creative, and novel ideas unless you are passionate about moving society forward. Steve Jobs once told a group of employees, “People with passion can change the world for the better.” Jobs has followed his heart his entire life and that passion, he says, has made all the difference.
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